I'm not sure if this is new or not, but for as many times as I have been on the Kroger website, I have never seen the free samples page! But they have one. And they have several free samples that you can request! Some of them include: Prilosec, Poise pads, free subscription to American Baby magazine, and (my 2 favorite) John Frieda Sheer Blonde and a choice from 5 different John Frieda hair products! It's one stop sample shopping!